News and Updates

Why Millennials and Gen Z Are Looking South for Their First Property Investment

At NextAsia Land’s Investors’ Day, Colliers Philippines’ Joey Bondoc highlighted why CALABARZON’s infrastructure boom, housing demand, and accessible price points are creating opportunities for a new generation of property investors.

LIPA CITY, BATANGAS — For many Millennials and Gen Z Filipinos, buying a home feels increasingly out of reach.

Property prices continue to rise. Living costs remain high. And in many parts of Metro Manila, owning a house and lot has become a distant goal for young professionals and growing families.

Yet while many buyers focus on where prices are today, real estate experts suggest paying attention to where growth is heading next.

That was one of the key themes discussed during NextAsia Land’s Q2 2026 Investors’ Day held on June 20, 2026 at Holiday Inn & Suites Batangas-Lima Park, where investors, brokers, and aspiring homeowners gathered to gain insights on the future of Philippine real estate.

The event’s keynote speaker, Joey Roi Bondoc, Director and Head of Research at Colliers Philippines, highlighted how infrastructure development, economic expansion, and strong housing demand continue to support long-term growth opportunities across Southern Luzon.

And increasingly, that growth story is centered on CALABARZON.

The South Is No Longer Just an Alternative

For decades, Metro Manila was considered the primary destination for property investment.

Today, however, many buyers are looking beyond the capital and discovering opportunities in Laguna and Batangas, where major infrastructure projects are transforming accessibility and driving new economic activity.

Projects such as the Cavite-Laguna Expressway (CALAX), South Luzon Expressway (SLEX), and the SLEX Toll Road 4 (TR4) extension are strengthening connectivity across Southern Luzon, making key cities more accessible to businesses, workers, and families.

For investors, infrastructure is more than a transportation story.

It is often one of the strongest drivers of property value appreciation.

Historically, communities located near major infrastructure projects experience increased demand as travel times improve, businesses expand, and more people choose to live in emerging growth areas.

For young buyers, this presents a unique opportunity: entering the market before infrastructure-driven growth is fully reflected in property prices.

Why House-and-Lot Communities Are Back in Focus

The pandemic permanently changed how many Filipinos think about housing.

Space, flexibility, open areas, and quality of life have become priorities for a new generation of homeowners.

As a result, demand has increasingly shifted toward horizontal developments and master-planned communities where residents can enjoy larger living spaces, community amenities, and a healthier environment.

For Millennials and Gen Z, buying a home is no longer simply about having an address.

It is about creating stability.

It is about building wealth through ownership.

And it is about investing in a place where they can see themselves living for years to come.

The Affordability Window Is Still Open

One of the strongest messages from the Investors’ Day was the importance of timing.

While many Metro Manila properties have already moved beyond the reach of first-time buyers, quality house-and-lot developments in Southern Luzon remain accessible at significantly lower price points.

For many young professionals, this means the opportunity to enter a growth market through homes priced within the approximately ₱1.7 million to ₱2.2 million range—while infrastructure projects and regional development continue to gain momentum.

The reality is simple: property values tend to rise as connectivity improves and communities mature.

Many homeowners look back wishing they had entered the market earlier.

Today’s buyers have the advantage of seeing that growth story unfold in real time.

Building Communities for the Future

As part of its commitment to making homeownership more accessible to Filipinos, NextAsia Land continues to develop communities in some of Southern Luzon’s most promising growth corridors.

Its portfolio includes NextAsia Estonia in Calamba, Laguna, NextAsia Florence in Lipa City, Batangas, and the upcoming NextAsia Barcelona in San Pablo City, Laguna.

Each development is strategically positioned to benefit from expanding infrastructure, growing employment centers, and increasing residential demand.

Calamba continues to attract industrial and manufacturing investments. Lipa has emerged as one of Batangas’ fastest-growing residential and commercial hubs. Meanwhile, San Pablo City is increasingly gaining attention as a strategic gateway connecting Laguna and Quezon, positioning it as one of the region’s emerging growth centers.

Barcelona, NextAsia’s upcoming boutique township development in San Pablo, reflects the company’s vision of creating communities that combine accessibility, sustainability, and long-term value for future homeowners.

Beyond affordability, NextAsia’s NxtGreen-certified communities incorporate future-ready features such as solar-powered streetlights, EV-ready provisions, broadband-ready infrastructure, recreational amenities, and thoughtfully planned open spaces designed to support a more sustainable way of living.

Investing in Tomorrow, Today

The strongest property investments are often made before an area reaches its full potential.

As infrastructure projects continue to reshape Southern Luzon and housing demand remains strong, CALABARZON continues to attract attention from homebuyers seeking both affordability and long-term growth potential.

For Millennials and Gen Z Filipinos, the challenge is no longer finding a reason to invest in property.

It is finding a location where growth potential, affordability, and quality of life still intersect.

Increasingly, places like Calamba, Lipa, and San Pablo are becoming part of that conversation.

For those looking to build wealth through homeownership, the opportunity may not be in chasing the next hotspot after prices have already risen.

It may be in recognizing where the next wave of growth is happening—and getting there early.